The PGA Tour will feature integrate betting odds during its official broadcast for the first time ever this weekend, thanks to a partnership with BetMGM.
BetMGM signed a deal to become the PGA Tour’s Official Betting Operator in August and this weekend’s CJ Cup at Shadow Creek is the first time that it will be seen in action, with live odds throughout the broadcast.
The BetMGM telecast executions will occur twice per hour, featuring leaderboards with integrated “open” and “current” odds to win, along with odds for head-to-head matchups, top finishes, winning margin, wire-to-wire winner, holes-in-one and playoffs.
“We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at THE CJ CUP @ SHADOW CREEK,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming.
“The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of that strategy, we began integrating live odds onto TOUR digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”
Matt Prevost, BetMGM Chief Marketing Officer said, “The PGA TOUR has been a great partner for BetMGM. Being the first sports betting platform to integrate betting odds into a live PGA TOUR telecast speaks to the innovative nature of our partnership. We look forward to continuing to move the needle and work closely with the TOUR to produce great content.”
BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia, and has plans to be in 11 states by the end of 2020.
